MED4REGEN is an Interreg Euro-MED european project that aims to turn museums and cultural institutions into catalysts for a more sustainable, regenerative form of tourism in the Mediterranean. Built on a hyper-local approach, it brings together cultural stakeholders, tourism businesses, residents, and visitors around five major challenges: overtourism, dominant narratives, natural heritage, urban centers, and peripheral areas.
Through transnational working groups, focus groups, pilot actions, and a practical toolbox, the project is developing concrete solutions to reconnect tourism with local territories and foster a deep cultural shift that benefits the climate, biodiversity, and local communities.
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